Diminishing Returns to Trade Policy in the European Union

The notion that the EU is a trade power is central to studies of the Union's international presence. Credible threats to withhold access to Europe's markets are said to provide the Union with leverage in respect of other trade partners. This article queries the continuing ability of the European Union to act effectively this way. The current Doha malaise is a symptom of deeper changes in the international trade system. As emerging markets become more affluent and participate in foreign direct investment, their interest in market access per se become less important relative to other areas of regulation.