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Culture Clash: A Case Study of Rover and BMW
Nerys Fuller-Love
Aberystwyth Business School
Research output
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peer-review
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Social Sciences
National Cultures
100%
Problem
16%
Research
16%
Quality
16%
Ownership
16%
Company
16%
Case Studies
8%
Groups
8%
Interest
8%
Motor Vehicles
8%
Control
8%
Communication
8%
Symbols
8%
Manufacturing
8%
Loss
8%
Globalization
8%
Profits
8%
National Pride
8%
Arts and Humanities
clash
33%
Awards
16%
Business
16%
Communications
8%
cultural boundaries
8%
Economics, Econometrics and Finance
Enterprise
16%
Takeover
16%
Loss
8%