Dr Wyn Morris is a senior lecturer at Aberystwyth Business School. 

He graduated from Aberystwyth University in 2001 with a BSc 

in Rural Resource Management, specialising in business and 

economics. His career took him to the Farm Assurance Livestock 

Scheme where he worked as Certification and Assessment 

Coordinator while studying for an MSc Econ in Entrepreneurship 

through the medium of Welsh. Wyn joined Aberystwyth University 

staff as an Investigational Officer with the Farm Business Survey 

in 2003, before taking up a post at the School of Business and 

Management in 2010 and successfully defending his PhD Titled: 

TECHNOLOGY ADOPTION, ENTREPRENEURSHIP AND EFFICIENCY 

IN AGRICULTURAL BUSINESSES: The Case of Upland Sheep 

Farmers in Wales. His main areas of research and teaching are 

in management, strategy and operations with a focus on rural 

entrepreneurship.